Benamôr – Lisbon Beauty Since 1925

"Born in a small Lisbon pharmacy, Benamôr is a love letter to authentic, fresh, and delightfully retro beauty."

In 1925, a visionary apothecary opened the doors of his tiny workshop in the Campo Grande neighborhood of Lisbon. He created handmade formulas infused with local plants, unique fragrances, and natural ingredients. His creams quickly became a hit, embraced by the most elegant women in the country – even Queen Amélia of Portugal is said to have fallen under their spell.

Among his cult creations, the Crème de Rosto stands out — a rose-scented face cream in an iconic art déco tube that has stood the test of time. Benamôr soon became a cult brand, celebrated for its retro-chic style, authenticity, and formulas that are as simple as they are effective.

A century later, Benamôr is reborn with the same passion, blending heritage with modern creativity. Its collections — from creams to soaps, balms, and body milks — reinterpret Portuguese traditions, with names that sing of the country: Alantoíne, Jacarandá, Rose Amélie, Gordíssimo...

All products are made in Portugal, featuring rich textures, delicate scents, and naturally derived ingredients. The vintage design, metal tubes, and illustrated packaging pay homage to the brand’s original aesthetic.

Benamôr is a joyful, poetic, and sensory care ritual — a celebration of Lisbon, its blooming gardens, its free-spirited women, and its timeless elegance.

Benamôr — Beauty made in Lisbon since 1925.